About the author

Baldur Gudgeirsson

Baldur Gudgeirsson

Icelander Baldur Gudgeirsson founded his own international consulting service in January 2002, named TPC-Consulting. During this time, the business industries studied, analyzed, and worked for included startup companies, technical services, smart homes, retail and wholesale, business-to-business (B2B), and leisure and entertainment, to name a few.

Baldur has studied, designed, and implemented sales, marketing, and service systems in many of the largest markets in the world. Furthermore, his large international clients have included Nestlé, Coca-Cola, Pepsi-Cola, Danone, Cadbury, Bols, Prince, and many other major companies, selling and distributing well-known international brand names. His work has spanned continents, from Eastern and Western Europe to Asia.

Before establishing his own consulting company, Baldur worked within the Coca Cola system for sixteen years, mainly in Western and Eastern Europe. He participated in the globalization process of the 90s, during which the Coca-Cola Company established its first business in Eastern Europe, and lived in Warsaw in the late 90s for a total of four years.

Global experiences:

  • Business startups
  • Mergers and acquisitions.
  • Consumer experiences and layout design.
  • Technology development.
  • Business strategies and development.
  • Sales and marketing.
  • Operations.

Baldur is passionate about applying his knowledge and experience to all interested parties.

Baldur is the author of the following four books:

  • Technology Innovation: How technology innovation will shape
    our future.
  • Business Innovation: Rethinking your business and strategic marketing
    to build a robust company.
  • Sales Activation: Create needs and fulfill demands at the point-of-
  • Operations Execution: Operations excellence is the foundation for
    building competitive advantages.