Create Needs and Fulfill Demands At The Point-of-Purchase
This book helped me to boost my sales
This book clearly illustrates that a sales organization can truly become unbeatable in creating competitive advantages through well-planned sales activation arrangements.
A Great Book on Sales Activation
Great value. This book shows the reader how market leader companies make use of their sales opportunities to influence shoppers at the point of purchase to buy more goods.
To Maximize Sales Effectiveness,
Keep Your Efforts Focused On The
Effective Market And Sales Activation Are One Of The Most Significant Parts Of Any Business’s Success
Get Your Copy of Sales
Here are 10 things you’ll learn from this book
How to activate the shopper at the point-of-purchase
Demonstrate how the market leader companies utilize their sales opportunities.
How to design and develop the look of sales success.
What sales and services systems are the most effective and efficient.
The buying process rationale, including impulse purchases, shopping needs and the shopping malls and supermarket evolution.
Manage store sales through category management.
Customer Service Center service role.
How to design, control and manage distribution services.
How to design, develop and establish full blown route to market sales and services systems.
Measure and monitor asset and staff performances through establishment of key performance indicator systems.
…. and much more
Praise for Sales Activation
This book is an absolute must-read!
This is a very comprehensive
book on how to ultimately
activate sales using various strategies to reach that target.
This book provides step-by-
step examples highlighting the
most relevant features that
improve sales, services, and
shopper satisfaction. There are
also very detailed explanations
in this book of how to measure
sales performance most
effectively. This book is of high
value to me.
A Must-Have Book for all Salespeople
The book illustrates how
market leaders utilize their sales opportunities to increase
consumer traffic, frequency,
and purchase quantities. In
addition, shoppers are
influenced at the point of
purchase to purchase more frequently and at higher prices.
The book is new, so we await more praise from targeted readers.
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Readers Reviews for Sales
(Click the link to write a review)
Learn sales activation from this book
Thanks to this transformative book, discovering the art of sales activation has been a game-changer for me. It’s about a personal journey toward mastering sales strategies that can truly elevate sales performance.
As I delved into the pages, I discovered powerful strategies tailor-made for my sales team. The book doesn’t just throw learning at you; it hands you the keys to unlocking your sales potential. In a sense, it’s like having a coaching professional to guide you through sales mastery.
What sets this book apart is its attention to execution detail—ensuring every aspect of your sales performance is fine-tuned for success.
I can’t stress this enough—it’s a must-read. This book is your roadmap if you want to take your sales strategy to new heights like me. End-of-month sales are no longer an issue; they are proof of this tool’s power. If you want to improve your sales, read this book.
Sales activation in the modern world!
This book is not just about theory—it’s about actionable sales and service strategies that can be seamlessly integrated into your daily sales routine. What sets this book apart is that it explains modern shopping in detail—online and in person. It also explains how to design and develop a “route to market.”
If you aim to propel your sales strategy to new heights and witness a tangible difference in your sales performance, this book is your leading light. As a guiding handbook, illustrating attention to execution detail makes this book a game-changer. It is a great guiding tool for me and my sales team!
Immensely Valuable Read
This is a comprehensive guide to sales activation through a variety of strategies. The book offers detailed, step-by-step examples highlighting the most pertinent factors for enhancing sales, service quality, and customer satisfaction. Furthermore, it provides detailed insights into the most effective methods for gauging sales performance. Personally, I find this book immensely valuable.
This book’s tools, and implementation processes motivated me to focus again on sales activation. Prominent showcase examples in this book open your eyes to multiple opportunities to activate sales at the point of purchase. I can’t wait to introduce this to my team and implement it. This is a must read book for all salespeople!
An excellent tool for the sales team
This book is a helpful resource to help sales teams acquire practical tools and systems to improve their sales and services. There has been a shift in sales focus. The focus has shifted from push sales to pull sales – through a vast concentration at the point of purchase. Moreover, as a result of this book, we are starting to do in-store tests, and I am confident that the revised guide will boost sales.
This is one of the best books in its category
My team will benefit from many practical, step-by-step examples provided within the pages of this book. These examples will demonstrate how to strategically plan and implement changes that enhance both sales and services. Personally, I consider this book exceptional since it portrays the most effective planning and implementation strategies in detail. With this book, I am anticipating promising sales results.
Video About Sales Activation
Here are a few more details
about the book
Are you looking for a more effective and efficient way to sell and grow your business? Throughout this book, you will learn how market leader companies maximize their sales opportunities to increase consumer traffic and frequency and influence shoppers to buy more frequently, in more quantities, and at higher prices, at the point-of-purchase. The core of developing a best-in-class sales organization is focusing on brand and product activation at the point-of-purchase.
Everything has changed. Technology innovation has changed how we shop, pay our bills, and transfer money; how we communicate and socialize; how we seek information; and how we entertain and watch TV. As a result, the technological revolution has dramatically affected how companies market and sell products and services to their consumers. This book explains how traditional retailer businesses must transform their “go-to-market” strategies to maximize sales activation at the point-of-purchase.
Increasingly sophisticated techniques are being used to win over consumers’ brand preferences. As a result, both offline and online shopping channels need to consider all possible “tip-off signs” when the consumer interacts with the brand’s products and services.
Consumer insight is the driver of all changes. History has shown that market leaders have been excellent at listening to their consumers and evolving their businesses around their needs and wants at the point-of-purchase. It is through this process that market leaders grow.
This book provides the reader with best-in-class sales and services thinking and a process for increasing short-and long-term sales and profits.