Sales Activation

Create Needs and Fulfill Demands At The Point-of-Purchase

Sales Activation

This book helped me to boost my sales

This book clearly illustrates that a sales organization can truly become unbeatable in creating competitive advantages through well-planned sales activation arrangements.

Patrick Cohan

Sales Activation
Sales Activation

A Great Book on Sales Activation

Great value. This book shows the reader how market leader companies make use of their sales opportunities to influence shoppers at the point of purchase to buy more goods.

Lauren Williams

To Maximize Sales Effectiveness,
Keep Your Efforts Focused On The

Effective Market And Sales Activation Are One Of The Most Significant Parts Of Any Business’s Success

Get Your Copy of Sales

Note: Due to the changing trading relationship between the UK and EU, the books may be unavailable for sale and delivery to Iceland and Ireland from the UK (go to or

Here are 10 things you’ll learn from this book

How to activate the shopper at the point-of-purchase

Demonstrate how the market leader companies utilize their sales opportunities.

How to design and develop the look of sales success.

What sales and services systems are the most effective and efficient.

The buying process rationale, including impulse purchases, shopping needs and the shopping malls and supermarket evolution.

Manage store sales through category management.

Customer Service Center service role.

How to design, control and manage distribution services.

How to design, develop and establish full blown route to market sales and services systems.

Measure and monitor asset and staff performances through establishment of key performance indicator systems.

…. and much more

Praise for Sales Activation

This book is an absolute must-read!

This is a very comprehensive
book on how to ultimately
activate sales using various strategies to reach that target.
This book provides step-by-
step examples highlighting the
most relevant features that
improve sales, services, and
shopper satisfaction. There are
also very detailed explanations
in this book of how to measure
sales performance most
effectively. This book is of high
value to me.

Sean Ferguson

A Must-Have Book for all Salespeople

The book illustrates how
market leaders utilize their sales opportunities to increase
consumer traffic, frequency,
and purchase quantities. In
addition, shoppers are
influenced at the point of
purchase to purchase more frequently and at higher prices.

Tyler Sims

A Premier Sales Activation Toolkit

The book emphasizes that for a brand to be activated, all levels of the sales organization must be motivated to deliver exceptional in-store execution.

Margo Schneider

Very Practical Book to Activate and Manage Sales

In this book, you will discover excellent sales activation plans
and structures for driving sales
at the point of purchase.

Brian Hopkins

The book is new, so we await more praise from targeted readers.

Get Your Copy of Sales

Note: Due to the changing trading relationship between the UK and EU, the books may be unavailable for sale and delivery to Iceland and Ireland from the UK (go to or

Readers Reviews for Sales

(Click the link to write a review)

Sales activation in the modern world!

December 26, 2023

This book is not just about theory—it’s about actionable sales and service strategies that can be seamlessly integrated into your daily sales routine. What sets this book apart is that it explains modern shopping in detail—online and in person. It also explains how to design and develop a “route to market.”

If you aim to propel your sales strategy to new heights and witness a tangible difference in your sales performance, this book is your leading light. As a guiding handbook, illustrating attention to execution detail makes this book a game-changer. It is a great guiding tool for me and my sales team!

Phil Rosen

Immensely Valuable Read

October 15, 2023

This is a comprehensive guide to sales activation through a variety of strategies. The book offers detailed, step-by-step examples highlighting the most pertinent factors for enhancing sales, service quality, and customer satisfaction. Furthermore, it provides detailed insights into the most effective methods for gauging sales performance. Personally, I find this book immensely valuable.

Anthony Garcia

Sales-empowering book

September 6, 2023

This book’s tools, and implementation processes motivated me to focus again on sales activation. Prominent showcase examples in this book open your eyes to multiple opportunities to activate sales at the point of purchase. I can’t wait to introduce this to my team and implement it. This is a must read book for all salespeople!

Jacob R. Gibson

An excellent tool for the sales team

August 10, 2023

This book is a helpful resource to help sales teams acquire practical tools and systems to improve their sales and services. There has been a shift in sales focus. The focus has shifted from push sales to pull sales – through a vast concentration at the point of purchase. Moreover, as a result of this book, we are starting to do in-store tests, and I am confident that the revised guide will boost sales.

Kaitlan D. Hammer

This is one of the best books in its category

July 19, 2023

My team will benefit from many practical, step-by-step examples provided within the pages of this book. These examples will demonstrate how to strategically plan and implement changes that enhance both sales and services. Personally, I consider this book exceptional since it portrays the most effective planning and implementation strategies in detail. With this book, I am anticipating promising sales results.

Sebastian Farina

A top-notch book in its category

June 18, 2023

This book is ideal for sales, service, and last-mile delivery professionals seeking ideas to improve their business. Also included in this book are step-by-step examples of how transformational changes can be implemented. Experts will benefit from this very informative book.

Lang Fisher

Video About Sales Activation

Here are a few more details
about the book

Are you looking for a more effective and efficient way to sell and grow your business? Throughout this book, you will learn how market leader companies maximize their sales opportunities to increase consumer traffic and frequency and influence shoppers to buy more frequently, in more quantities, and at higher prices, at the point-of-purchase. The core of developing a best-in-class sales organization is focusing on brand and product activation at the point-of-purchase.

Everything has changed. Technology innovation has changed how we shop, pay our bills, and transfer money; how we communicate and socialize; how we seek information; and how we entertain and watch TV. As a result, the technological revolution has dramatically affected how companies market and sell products and services to their consumers. This book explains how traditional retailer businesses must transform their “go-to-market” strategies to maximize sales activation at the point-of-purchase.

Increasingly sophisticated techniques are being used to win over consumers’ brand preferences. As a result, both offline and online shopping channels need to consider all possible “tip-off signs” when the consumer interacts with the brand’s products and services.

Consumer insight is the driver of all changes. History has shown that market leaders have been excellent at listening to their consumers and evolving their businesses around their needs and wants at the point-of-purchase. It is through this process that market leaders grow.

This book provides the reader with best-in-class sales and services thinking and a process for increasing short-and long-term sales and profits.

Sales Activation

Get Your Copy of Sales

Note: Due to the changing trading relationship between the UK and EU, the books may be unavailable for sale and delivery to Iceland and Ireland from the UK (go to or

Sales Activation
Download Chapter 1 of The Book

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