Create Needs and Fulfill Demands At The Point-of-Purchase
This book helped me to boost my sales
This book clearly illustrates that a sales organization can truly become unbeatable in creating competitive advantages through well-planned sales activation arrangements.
Patrick Cohan
A Great Book on Sales Activation
Great value. This book shows the reader how market leader companies make use of their sales opportunities to influence shoppers at the point of purchase to buy more goods.
Lauren Williams
To Maximize Sales Effectiveness,
Keep Your Efforts Focused On The
Point-Of-Purchase
Effective Market And Sales Activation Are One Of The Most Significant Parts Of Any Business’s Success
Get Your Copy of Sales
Activation
Note: Due to the changing trading relationship between the UK and EU, the books may be unavailable for sale and delivery to Iceland and Ireland from the UK (go to Amazon.de or Amazon.com).
Here are 10 things you’ll learn from this book
How to activate the shopper at the point-of-purchase
Demonstrate how the market leader companies utilize their sales opportunities.
How to design and develop the look of sales success.
What sales and services systems are the most effective and efficient.
The buying process rationale, including impulse purchases, shopping needs and the shopping malls and supermarket evolution.
Manage store sales through category management.
Customer Service Center service role.
How to design, control and manage distribution services.
How to design, develop and establish full blown route to market sales and services systems.
Measure and monitor asset and staff performances through establishment of key performance indicator systems.
…. and much more
Praise for Sales Activation
This book is an absolute must-read!
This is a very comprehensive
book on how to ultimately
activate sales using various strategies to reach that target.
This book provides step-by-
step examples highlighting the
most relevant features that
improve sales, services, and
shopper satisfaction. There are
also very detailed explanations
in this book of how to measure
sales performance most
effectively. This book is of high
value to me.
Sean Ferguson
A Must-Have Book for all Salespeople
The book illustrates how
market leaders utilize their sales opportunities to increase
consumer traffic, frequency,
and purchase quantities. In
addition, shoppers are
influenced at the point of
purchase to purchase more frequently and at higher prices.
Tyler Sims
A Premier Sales Activation Toolkit
The book emphasizes that for a brand to be activated, all levels of the sales organization must be motivated to deliver exceptional in-store execution.
Margo Schneider
Very Practical Book to Activate and Manage Sales
In this book, you will discover excellent sales activation plans
and structures for driving sales
at the point of purchase.
Brian Hopkins
The book is new, so we await more praise from targeted readers.
Get Your Copy of Sales
Activation
Note: Due to the changing trading relationship between the UK and EU, the books may be unavailable for sale and delivery to Iceland and Ireland from the UK (go to Amazon.de or Amazon.com).
Readers Reviews for Sales
Activation
(Click the link to write a review)
A Personal and Professional Journey
This book is overflowing with powerful insights — I found myself wanting to highlight every page. The lessons within are both practical and inspiring. Deep gratitude to Gudgeirsson for sharing such valuable sales wisdom and support.
Very Practical Sales Book
This book is a masterclass in turning strategies into sales. Packed with step-by-step guidance, it reveals the most powerful methods to boost revenue, elevate service, and create shoppers who keep coming back. Every example is practical, every insight laser-focused on what truly drives results.
It doesn’t just teach you how to sell—it shows you how to measure performance with precision, so every effort moves you closer to your goals. For me, this isn’t just a book; it’s a high-value blueprint for achieving sales success.
A Game Changing Book
If you’re in sales, customer service, or last-mile delivery and looking to take your business to the next level, this book is your game-changer. It’s packed with powerful ideas and proven strategies to boost sales performance and spark innovation.
Inside, you’ll find step-by-step examples that show exactly how to drive transformational change—no guesswork, just clear action plans. Whether you’re just starting out or a seasoned sales expert, this book delivers fresh insights and practical tools to help you stay ahead of the curve.
Explains How to Activate Sales
It’s my favorite sales book because it explains how to do things and why! I want to ensure I always have it at arm’s reach for reference. I love this book for its practicality and the enlightening journey of activating sales. But what I appreciated most was that it delivered on its title—this book really explains what you have to do to successfully activate your sales through a vast focus at the point of purchase. There is much to enjoy in this book.
Salespeople should read this book!
The book contains so many valuable ideas that it is hard to choose just one. My biggest eye-opener was learning that everything is planned around the point of purchase. It makes a lot of sense since it is the place where company revenues are generated. It is where shoppers interact with the company’s brand products and services. The book focuses on driving traffic, revenues, profit, image, and impulse purchases at the point of purchase.
Packed With Deep, Practical Knowledge.
This book stands out because the author shares wisdom rooted in real-world experience, not just theory. It’s perfect for readers who value practical, actionable sales and service insights over abstract ideas. This is a must-read if you’re looking to quickly connect with ground realities in effective sales and service activation!
Video About Sales Activation
Here are a few more details
about the book
Are you looking for a more effective and efficient way to sell and grow your business? Throughout this book, you will learn how market leader companies maximize their sales opportunities to increase consumer traffic and frequency and influence shoppers to buy more frequently, in more quantities, and at higher prices, at the point-of-purchase. The core of developing a best-in-class sales organization is focusing on brand and product activation at the point-of-purchase.
Everything has changed. Technology innovation has changed how we shop, pay our bills, and transfer money; how we communicate and socialize; how we seek information; and how we entertain and watch TV. As a result, the technological revolution has dramatically affected how companies market and sell products and services to their consumers. This book explains how traditional retailer businesses must transform their “go-to-market” strategies to maximize sales activation at the point-of-purchase.
Increasingly sophisticated techniques are being used to win over consumers’ brand preferences. As a result, both offline and online shopping channels need to consider all possible “tip-off signs” when the consumer interacts with the brand’s products and services.
Consumer insight is the driver of all changes. History has shown that market leaders have been excellent at listening to their consumers and evolving their businesses around their needs and wants at the point-of-purchase. It is through this process that market leaders grow.
This book provides the reader with best-in-class sales and services thinking and a process for increasing short-and long-term sales and profits.
Get Your Copy of Sales
Activation
Note: Due to the changing trading relationship between the UK and EU, the books may be unavailable for sale and delivery to Iceland and Ireland from the UK (go to Amazon.de or Amazon.com).
Sales Activation
Download Chapter 1 of The Book
Other books written by
Baldur Gudgeirsson
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The next big technology transformations.
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Continually discover new innovative ways of doing business.
Operations Execution
Operations excellence is the foundation for building competitive advantages.
Focus on operations – they account for two-thirds of company costs!